[PRESS RELEASE – Miami, United States, July 22nd, 2026]
Unserious today announced the acquisition of Creepz, one of the most recognizable NFT collections of the 2021-22 cycle. Backed by entrepreneur and investor Adam Weitsman, and with the support of the original founders, the deal places the lizard cult brand under a powerhouse new team.
Most importantly, the acquisition marks a homecoming for Psychrome – the original mastermind and creative genius behind the Creepz lore. Returning to lead IP development, he also brings a resume as a globally exhibited artist whose commercial collaborations span Nike, Salomon, Sneaker Con, Staple, Disney, Warner Bros., and Rovio.
Beyond this foundational creative leadership, the Unserious team brings deep operating experience with a track record spanning consumer brands, entertainment, and enterprise tech, alongside crypto’s largest token launches – including the historic ApeCoin.
Unserious also took the opportunity to formally deny the existence of lizard people, their alleged evil activities, and any plans for $CREEPZ world domination.
About Unserious
Unserious is reimagining the future of decentralized brands.
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