TLDR
- American Express stock gains 2.79% as NBA and WNBA partnerships expand globally.
- AXP reaches $328.02 as expanded basketball deals bring new global fan experiences.
- American Express adds NBA Global Games and WNBA benefits to its sports partnership.
- NBA and WNBA expansion brings American Express cardholders exclusive ticket perks.
- American Express extends its basketball reach with NBA ID rewards and global events.
American Express (AXP) shares gained 2.79% to $328.02, adding $8.91 during the trading session. The stock maintained a strong upward trend as the company announced an expanded global partnership with the NBA and WNBA. The agreement introduces new international basketball experiences, ticket benefits and exclusive programs for eligible American Express Card Members.
American Express Expands Its Global NBA and WNBA Partnership
American Express, the NBA and WNBA announced an expanded partnership covering several basketball organizations and international events. The multiyear agreement builds on their longstanding relationship and strengthens the company’s position as the leagues’ Official Payments Partner. Additionally, the partnership introduces international activations across the NBA, WNBA and USA Basketball.
The expanded agreement also covers the NBA G League and NBA Take-Two Media. American Express will become the Presenting Partner of selected NBA Houses during major international basketball events. These venues will offer viewing parties, interactive activities, player appearances, merchandise and opportunities to meet basketball legends.
American Express will also serve as an Associate Partner of selected NBA Global Games. The agreement includes three sold-out international games scheduled for the 2026-27 season. These events include the Mexico City game on November 7, followed by Paris on January 14 and Manchester on January 17.
American Express Adds International Basketball Events and Fan Benefits
The expanded partnership includes American Express’ continued involvement with NBA Tip-Off and selected basketball teams. The company maintains existing relationships with the Brooklyn Nets, Chicago Bulls, Utah Jazz and New York Liberty. Consequently, the agreement extends its presence across professional basketball competitions and international markets.
American Express will also deepen its WNBA involvement and begin a new partnership with USA Basketball. Its role includes supporting the USA Basketball Showcase and the national 3×3 teams. Furthermore, eligible Card Members will receive access to presale tickets and customized premium event programs during selected basketball activities.
The company will continue providing ticket access and experiences connected to major WNBA events. These benefits include selected league activities and the AT&T WNBA All-Star Game. Meanwhile, American Express plans to connect its cardholders with additional basketball experiences through exclusive programming and event opportunities.
NBA ID Program Introduces More American Express Cardholder Rewards
American Express and the NBA will introduce a new program through NBA ID, the league’s free membership platform. Eligible Card Members will have the option to connect their American Express Cards to their NBA ID accounts. Through this connection, members can unlock special benefits and additional offers throughout the basketball season.
The companies will also provide ticketing and merchandise benefits across several major basketball events. Eligible Card Members can access presale or reserved tickets for NBA All-Star, the NBA Draft and the Emirates NBA Cup Championship. Additional opportunities will cover NBA Summer League, the AT&T WNBA All-Star Game and the USA Basketball Showcase, subject to availability.
Beyond ticket access, the agreement includes NBA 2K27 in-game benefits, merchandise releases and MyPLAYER rewards. American Express will also continue Jersey Assurance, which allows qualifying jersey buyers to request replacements after eligible player transfers. Cardholders can receive extended coverage when purchasing through designated NBA and Fanatics retail channels.
The American Express Venue Collection will provide additional benefits at selected NBA arenas. Eligible members can access dedicated entrances, fast lanes and qualifying concession discounts. The program offers 10% back on eligible concession purchases, up to $250 annually, after enrollment.
The expansion adds another international dimension to American Express’ established sports marketing strategy. Through basketball partnerships, the company combines payment services with ticket access, merchandise offers and live experiences. The agreement extends these benefits across professional leagues, national teams and international basketball events.
