Backed by years of securely operating regulated markets at scale, we’re excited to launch Kraken 360.
Kraken 360 combines end-to-end protocol launch support — from liquidity, listings, custody and compliance to staking, token operations, treasury and ecosystem growth – with direct access to one of crypto’s largest global audiences.
The problems protocol teams face
Launching a protocol requires making a series of high-impact, tightly connected decisions, often under time pressure:
- How liquidity is structured and sustained
- Where and how the token is listed
- How treasury assets are secured, custodied and managed
- How compliance and governance are addressed
- How staking, lockups, and vesting operate post-TGE
- How distribution and ecosystem growth are supported responsibly
Most teams manage these pieces separately. That fragmentation is where launches slow down, risk increases, and focus shifts away from building.
Kraken 360 removes this fragmentation by coordinating the full launch process through a single, end-to-end launch stack.
How we coordinate protocol launches
Kraken 360 coordinates protocol launches across liquidity, asset access, qualified custody, compliance, token operations and distribution before, during and after launch.
Liquidity and market access
Support for sustainable liquidity across Kraken’s global spot and derivatives markets, designed for long-term market health rather than short-term spikes.
Asset listings
A structured, transparent path to listing, backed by Kraken’s market experience and operational rigor.
Qualified custody and treasury
Regulated, segregated custody for protocol treasuries with governance-aware controls and secure treasury operations at scale.
Compliance and launch readiness
Listing, custody, and operational requirements handled up front — including KYB/KYC alignment, custody structure, and reporting setup.
Staking, lockups and token operations
Support for staking, vesting schedules, lockups, and token mechanics that function cleanly post-TGE.
Growth and distribution
Access to Kraken’s global user base and launch-time distribution, aligned with responsible growth and long-term engagement.
When these components are coordinated within Kraken 360, backed by operational experience, launches move faster, risk is reduced and teams stay focused on building. And that means smoother sailing ahead.
Custody services are provided by Payward Financial, Inc. or Payward Europe Solutions, Ltd, as applicable. Payward Financial, Inc. d/b/a Kraken Financial is not an FDIC-insured bank and deposits are neither insured by nor subject to the protections of the FDIC. Payward Europe Solutions Limited, trading as Kraken, is regulated by the Central Bank of Ireland. Geographic restrictions apply.