The Smarter Web Company has increased its Bitcoin treasury by acquiring another 11.89 BTC, taking its total holdings to 2,712 BTC.
Summary
- The Smarter Web Company has purchased another 11.89 Bitcoin, increasing its treasury to 2,712 BTC.
- The latest acquisition has moved the UK listed firm to 28th place in the BitcoinTreasuries corporate Bitcoin rankings.
- The purchase comes weeks after the company repaid its Smarter Convert financing and reported holdings of 2,700 BTC.
- The company has continued building its Bitcoin reserves under its long term 10 Year Plan.
According to BitcoinTreasuries.NET, the London-listed company completed the latest purchase of 11.89 Bitcoin, lifting its corporate treasury to 2,712 BTC and moving it to 28th place in the Bitcoin 100 ranking of public companies holding the asset.
The latest acquisition follows the company’s decision last month to retire its Smarter Convert financing instrument ahead of schedule, a move that left it holding 2,700 BTC after selling part of its treasury to settle the obligation.
By adding fresh Bitcoin within weeks, the company has resumed the accumulation strategy it has repeatedly described as part of its long-term treasury policy.
Bitcoin purchase pushes holdings above July level
BitcoinTreasuries.NET said the additional purchase has increased The Smarter Web Company’s reserves by 11.89 BTC, taking the balance from 2,700 BTC to 2,712 BTC.
The update also places the company at No. 28 in the global Bitcoin 100 corporate treasury rankings, up from earlier positions it occupied as its holdings expanded through regular purchases over the past year.
In July, The Smarter Web Company announced it had repaid its $11.7 million Smarter Convert instrument nearly two weeks before maturity by selling 177.8909127 BTC at an average price of $65,762 per coin.
The company said the Bitcoin sold had originally been purchased using proceeds from the financing arrangement, which required virtually all of the subscribed capital to be invested in Bitcoin.
Following that repayment, the company confirmed it held exactly 2,700 BTC while removing the potential issuance of 7,718,551 ordinary shares linked to the convertible structure from its fully diluted capital calculations.
Bitcoin strategy continues after convertible repayment
Company chief executive Andrew Webley previously said the Smarter Convert structure served as an alternative source of funding while the firm was building its Bitcoin treasury, but added that management no longer viewed convertible financing as the most suitable option at its current stage.
According to the company’s July announcement, investment manager TOBAM and its affiliated entities supported the early repayment request, allowing the instrument to be settled before its scheduled maturity.
Although the financing arrangement has now been retired, the company said at the time that its long-term “10 Year Plan” to build a Bitcoin treasury remained unchanged. The latest purchase adds further support to that strategy, lifting the company’s holdings above the level reported after the repayment.
Earlier purchases expanded the company’s Bitcoin treasury
The Smarter Web Company has steadily expanded its Bitcoin reserves through repeated acquisitions since 2025.
In September 2025, the company appointed Coinbase Institutional as an additional Bitcoin custody partner alongside its existing custody arrangements through Coinbase Prime. At that point, it held 2,470 BTC after completing another 30 BTC purchase.
By October 2025, the company had increased its holdings to 2,650 BTC after purchasing an additional 100 BTC for approximately £9.08 million, or about $12.1 million. The company said the acquisition formed part of its long-term treasury strategy and described Bitcoin accumulation as a core element of its corporate treasury policy.
At the time, Bitcoin Treasuries ranked the company 30th among public firms holding Bitcoin. The company also reported a year-to-date Bitcoin yield of 57,718% and a quarter-to-date Bitcoin yield of 0.58% on its holdings, while its shares recorded a modest gain after the purchase announcement.
Corporate treasury position continues to climb
The latest update from BitcoinTreasuries.NET indicates that The Smarter Web Company has continued adding to its Bitcoin reserves despite using nearly 178 BTC to repay the Smarter Convert obligation only weeks earlier.
With total holdings now standing at 2,712 BTC, the company has added 12 BTC since completing the repayment and has climbed to 28th place among public corporate Bitcoin holders.
Previous company statements have described the business as the largest publicly traded corporate Bitcoin holder in the United Kingdom. It has also raised additional capital in support of treasury expansion, including a £17.5 million fundraising announced in 2025 for future Bitcoin purchases and related treasury infrastructure.
The latest purchase does not include any indication of changes to the company’s treasury policy. Instead, the updated holdings continue the accumulation plan management has consistently outlined under its 10 Year Plan while strengthening its position in the global corporate Bitcoin rankings.