President Trump and family crypto ventures cleared more than $1 billion in 2025, according to his latest federal financial disclosure. It was the same year that Bitcoin crashed more than 50% from its $126,000 all-time high, erasing every gain retail investors captured during the post-election euphoria.
World Liberty Financial, or WLFI, Trump’s decentralized finance platform, which allows users to lend and borrow crypto assets, took in more than $500 million from token sales in 2025, according to the disclosure. A separate licensing agreement tied to the TRUMP memecoin generated another $635 million. A Reuters investigation put the Trump family’s total crypto extraction at $2.3 billion when equity monetization and stablecoin-related vehicle sales are included alongside token revenue.
Apart from WLFI, Trump-linked entities collectively control roughly 80% of the $TRUMP token supply, according to CNN and Yahoo Finance reporting. That concentration meant the licensing structure effectively routed trading fees and royalties back to Trump’s businesses while retail investors, who bought at or near the narrative peak, absorbed virtually all of the downside.
As of today, the token has lost 98% of its value since launching just before Trump’s inauguration. For more details on how these figures broke down across the Trump family’s filings, see this analysis of Trump crypto profits versus investor losses.
Hilary Allen, a law professor at American University and prominent industry critic, framed the dynamic bluntly: “They’ve given them everything they could possibly want.” On the question of legitimacy, Allen added that “the Trump family ventures have not ameliorated the perception that crypto is scammy.”
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Bitcoin ATH to Bitcoin Crash: What Actually Happened
In the year following Election Day 2024, Bitcoin’s value rocketed more than 80%, reaching an ATH of $126,000 in October 2025 on the back of regulatory optimism and strong ETF inflows. The pivot was swift. Just weeks ago, BTC had fallen to under $60K, or a 52% drawdown, with investors realizing an estimated $3.2 billion in single-day losses, the largest since the FTX collapse.
Multiple forces drove the selloff simultaneously. ETF outflows were a primary accelerant: US spot bitcoin ETFs shed $2.7 billion in a single week ending around June 5, 2026, with ten to thirteen consecutive days of net redemptions totaling $4.3 billion. The full picture of that institutional exodus is detailed in this breakdown of Bitcoin ETF outflows in June 2026.
Capital rotation into AI and semiconductor stocks pulled speculative money away from crypto. Strategy (formerly MicroStrategy), a publicly traded bitcoin-accumulation firm, reversed its long-held commitment to never sell BTC, rattling confidence in the institutional HODLer narrative.
RUMOUR 🚨
Michael Saylor’s Strategy may have just sold 491 BTC on July 1st.
The transaction hasn’t been confirmed yet, but if true, this would be one of the first signs of Strategy reducing its Bitcoin position after years of “never sell” narratives.
What’s even more… pic.twitter.com/ljLxBvFCIv
— Crypto Rover (@cryptorover) July 3, 2026
Forced liquidations in the heavily leveraged crypto derivatives market then compounded the price drops. When BTC broke the $62,000 support level in early June, approximately $1.5 billion in leveraged long positions were liquidated in hours.
Yusuf Fakhro, a partner at crypto infrastructure firm ARP Digital, said in a research note this week that “the most violent selling appears to be moderating, but demand has not yet returned,” projecting a “slower bleed.”
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Regulatory Red Carpet, Trump, and Crypto Market Reality
The Bitcoin crash has unfolded despite an unprecedented policy tailwind. The White House installed industry-friendly officials at the Securities and Exchange Commission (SEC), and the SEC subsequently dropped a series of enforcement actions against crypto companies with ties to the Trump family.
The administration also proposed a strategic bitcoin reserve, a government-held BTC stockpile intended to backstop the token’s value, and championed two bipartisan bills aimed at establishing clearer federal rules for issuing and trading digital assets.
Eswar Prasad, an economics professor at Cornell University, argued the long-run picture remains constructive:
“This will of course boost demand for and valuations of digital assets, implying a healthy future for this entire ecosystem notwithstanding some short-term bumps in the road.”
What Prasad’s framing leaves unresolved is the distributional question – whose ecosystem, and at whose expense.
Retail investors who bought BTC near the October 2025 peak, or who loaded up on the TRUMP memecoin at launch, are sitting on losses measured in the tens of percentage points at best and near-total wipeouts at worst. Trump, when asked about conflict-of-interest concerns at Joint Base Andrews, attributed his wealth gains to the stock market rally.
As of today, the White House maintains he is not actively managing his businesses or investments. But his financial disclosure tells a more specific story.
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