The initiative comes at a pivotal moment. The stablecoin market has grown beyond 250 billion dollars in total market value. Also, Visa’s own stablecoin settlement activity has reached a 3.5 billion dollar annualized run rate as of November 30.
The new advisory practice helps banks, fintechs, merchants, and businesses understand where stablecoins fit. Also, how to use them, and how to move from ideas to real implementation. Rather than focusing only on technology, Visa aims to guide strategy, market entry, and execution.
Why Businesses Are Turning to Stablecoins
Stablecoins are digital tokens designed to hold a steady value, often pegged to the U.S. dollar. Because they run on blockchains, they can move faster and settle around the clock, including weekends and holidays. That speed and availability explain why interest has surged.
A real world example comes from Navy Federal Credit Union, which serves more than 15 million members worldwide. The organization is actively evaluating how stablecoins could improve payment speed and reduce costs across its services. Similarly, Pathward and VyStar have worked with Visa Consulting and Analytics to explore stablecoin use cases and build informed strategies tailored to their customers.
Visa’s stablecoin settlement pilots just hit $3.5B annualized run rate. That’s not a test anymore. That’s a market signal.
This week, we took two major steps to help the industry scale what works.
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— Jack Forestell (@jackforestell) December 16, 2025
This reflects a broader trend. According to Visa, more than 130 stablecoin linked card programs now operate across over 40 countries. What began as a crypto native tool has become a serious option for traditional financial institutions looking to modernize payments without disrupting the customer experience.
Carl Rutstein, global head of Visa Consulting and Analytics, says a clear stablecoin strategy is now critical in a fast moving digital landscape. Clients turn to Visa not just for scale, but for trusted guidance through change.
More About Stablecoins
According to Messari, stablecoins are gaining real momentum on BNB Chain, with the network recording 32.3% market cap growth in Q3 2025. This sharp increase suggests rising demand for dollar-pegged assets within the BNB Chain ecosystem, driven by growing on-chain activity, payments use cases, and DeFi participation.
Stablecoins are gaining real momentum on BNB Chain.
32.3% growth in market cap in Q3 2025 📈 pic.twitter.com/zVCRjkwHdy
— BNB Chain (@BNBCHAIN) December 17, 2025
The data signals strengthening liquidity and user confidence, as stablecoins often serve as the backbone for trading, lending, and cross-border transfers across blockchain networks.
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