Shares of Strategy (NASDAQ: MSTR) surged roughly 9% on Friday as Bitcoin clawed back to the $78,000 level.
This movement comes just days after Executive Chairman Michael Saylor delivered a headline-grabbing keynote at the Bitcoin 2026 conference in Las Vegas.
MSTR climbed above $180 per share during Friday’s session, building on a prior close near $165. The move tracked Bitcoin’s intraday advance, which pushed BTC to $78,961 as of Friday afternoon, according to Bitcoin Magazine Pro data.
The rally is building up a welcome reprieve for MSTR investors who have endured a brutal stretch — the stock remains down more than 70% from its November 2024 all-time high above $457.
The price action comes amid a broader recovery in Bitcoin that has been grinding higher since a sharp pullback to the mid-$60,000s earlier this year. Bitcoin surged past the $78,000 mark last week as well, propelled by short liquidations and improving macro sentiment following reports of progress in U.S.-Iran diplomatic negotiations.
Polymarket contracts on May 1 BTC pricing showed 100% confidence the asset would finish in the $78,000–$80,000 range.
As a leveraged proxy for Bitcoin, MSTR tends to amplify BTC’s moves in both directions. Strategy currently holds approximately 818,334 Bitcoin on its balance sheet — roughly 3.9% of all Bitcoin that will ever exist — acquired at an average cost of around $66,385 per coin.
Saylor: Strategy’s STRC is booming
The stock pop also comes on the heels of fresh enthusiasm generated by Saylor’s keynote at the Bitcoin 2026 conference in Las Vegas last week.
Rather than focusing on Bitcoin price targets or more Bitcoin purchases, Saylor’s pitch centered on STRC — Strategy’s Bitcoin-backed preferred stock — and a sweeping thesis that digital credit is poised to cannibalize trillions of dollars in the legacy credit market.
“The world’s $300 trillion credit market is a much bigger opportunity than the world’s roughly $2 trillion Bitcoin market, and Strategy has built the first product to bridge the two,” Saylor argued during the keynote.
STRC, which pays an 11.5% monthly variable dividend and trades on Nasdaq, has grown to approximately $8.5 billion in notional value in under nine months — larger, Saylor claimed, than the entire existing universe of monthly-paying preferred securities combined.
“This is going viral,” he told the audience.
BlackRock’s iShares Preferred & Income Securities ETF has already taken a roughly $210 million position in STRC.
Saylor said STRC has financed the acquisition of approximately 77,000 BTC year-to-date in 2026, roughly ten times the net inflow of all U.S. spot Bitcoin ETFs combined over the same period.